TRANSFORM YOUR SALES PAGE FROM
SLOW SALES TO WHOA, SALES!
Electrify your online sales by changing nothing more than the words on the screen.
SURPRISE! 67% OF THE PEOPLE WHO WERE ABOUT TO GIVE YOU MONEY, DON'T.
Whether you're selling web design, coaching, photography, another type of service, a workshop, a dynamite Etsy creation, a book, a physical product, a 499 page PDF, or your grandmother's pearls (tsk!), online cart abandonment rates tell us you're accidentally losing a lot of money. (Ouch.)
That means that Seven out of Ten people are thisssssss close to buying and then suddenly decide, "Nah."
I know—awful, right? So let's say you charge $1,000 for a service you offer. That means that for every $3,000 you do make, another $7,000 slips like satin right through your fingers.
Seven thousand dollars is A LOT of money to be letting ice capade right out the door. Their finger was quite literally ON THE BUY NOW button, which only serves to prove one thing:
You don't need to market yourself.
You need to magnetize yourself.
MOST PEOPLE THINK IT'S ABOUT GETTING FOUND ONLINE—BUT THEY'RE WRONG.
People aren't stupid. You might make it to the #1 spot on Google for "porn cucumber," but if the human who's reading on the other side of the screen decides you're a porn cucumber? There's nothing Google can do. Google can't make the sale for you.
Enter: all the other things you're scrambling to do. It's the Instagram and the Facebook and the blog posts and the lead magnets—and maybe even the webinars and the podcasts. You're DOING that stuff—and it's still not working. The world is onto the cliché marketing tactics of "download my e-Book!" and "subscribe to my newsletter!"
So if you ever thought you just weren't "getting found," it has nothing to do with that. Because people ARE finding you. Your Google Analytics can prove it.
The real problem?
They don't care.
Here's the deal: the human brain is a living, pulsating tangle of nerves that are clever, but extremely lazy.
It sees a lot, but ignores a lot more.
The brain works to take any new information and quickly connect the dots in order to help you make sense of the world. The trouble is this: The brain can never tell if it's connecting the right dots. It just connects randomly where it can. Which is a pretty careless move for an efficient machine like THE HUMAN BRAIN, but that's precisely it: the brain is programmed to be as efficient as possible, at all costs.
So in the name of efficiency, it skips right over any and all fluff: including mediocre sales pages, mediocre product descriptions, and mediocre calls to action. If the brain already thinks it can already predict what your sales page says, it'll skip over what you're actually saying.
Which means that if they aren't optimized for Modern Human Fascination Spans™️?
Your customers will skip right over YOU.
WORDS AREN'T "CONTENT"—THEY'RE CODE.
Code that tells people whether to pay attention, or not. Whether to listen to you, or not. Whether to buy from you, or not.
That's what makes writing—and in particular, copywriting—a science.
But unlike science, which is easily repeatable, copywriting is unique in the sense that no two brands can ever write the same thing to create the same effect.
That's what makes it art.
When you learn to effectively switchblade the science & the art of words, you can write for behavior.
And when you can write for behavior, you can influence behavior.
INTRODUCING AN ALL-NEW MASTERCLASS
Transform your sales page from slow sales to WHOA, SALES !
Electrify your online sales by changing nothing more than the words on the screen.
WHY TAKE THIS MASTERCLASS?
1
Follow my sales page editing process now—or anytime you want to optimize any sales page forevermore—and relax knowing that your words are workhorsing for you...not against you. Because if you aren't saying the right things, people simply aren't going to take the right actions.
2
Never experience "sales page writer's block" again. Crucial for those bored to tears by their own words, knowing they could be selling more if they had a brilliant sales page. Good news: you'll never have this problem again. (Even when it's in the middle of the night, your eye is twitching, and your brain is so fried you can't remember the difference between effect and affect TO SAVE ANYBODY'S LIFE.)
3
Rev your ROI. Make money a game. And add an extra figure to your bottom line—and then some. You might have a decent website, a great head on your shoulders, good ideas, or the most well-thought out business model, but if you can't capture the Modern Human Fascination Span™️? You just lost $7,000 while reading this sentence.
INSIDE THIS MASTERCLASS, YOU'LL LEARN:
- The fatal sales page blunder that I want you to throw out and BURN RIGHT THIS VERY INSTANT (starting with a bang, what can I say?)
- What makes one sales page sell like GANGBUSTERS, and another sales page flop on its face and get passed over. We'll examine a hand-selected array of sales page examples that we'll dissect and analyze together, hunting for clues as to what NOT to do (that you never really realized until you stopped to notice!)
- Next, we'll learn the FOUR invisible ingredients that separate an unprofitable sales page from a money-making cash cow (I guarantee you haven't heard of these before—and certainly not taught this way—but if you have these four elements, NOTHING ELSE MATTERS).
- As we go, we'll apply each of the secret ingredients, one-by-one, to YOUR sales page. (While I workshop an example to watch it transform live before our very eyes!)
- Along the way, you'll also learn the surefire formula for starting your sales page with a bang every time—instead of staring at the screen wanting to binge-eat salt n' vinegar chips, hoping sales just sorta...come. :)
- You'll also learn super duper critical key to keeping The Modern Human Fascination Span™️ down the length of the page. (You know, so they freaking love you and are actually compelled to buy!)
- And of course we'll talk about a few more bad habits that everybody does on their sales pages that will considerably drop your sales
- And ultimately, I'll teach you how you can best optimize your sales page for maximum revenue potential, no matter what you're selling or to whom. (Even if you're selling to The Chiquita Banana Lady. Yes, EVEN HER.)
ENROLL NOW IN THIS NEW MASTERCLASS
Purchase the on-demand version of Transform Your Sales Page from Slow Sales to WHOA, SALES! The masterclass will be available immediately inside your account. And as always, here's a 7-day money-back guarantee in case: I got your back, and I hope to see you inside! XO, Ash
YES! LET'S MAKE MY SALES PAGE ROCK >I'M ASH.
I'm the author of the new book, The Middle Finger Project (Penguin Random House 2020), and CEO of the unconventional sales training company by the same name that teaches women how to make their own damn money. HI! 👋
FAQ
How long is this masterclass?
Two hours and some change. You're able to pause, rewind, take notes, etc. and you'll have access for life.
I've taken a class like this with you before—should I take this one?
Well hello again! Maybe you took my Brandgasm class in the year 2013, or perhaps The Six Appeal Process in 2015. Good news: this is all new material that's been newly developed to reflect current best practices and developments online and none of it will be repeated. Hooray!
I don't have a sales page written yet—should I take this?
YES, DEFINITELY.
I already have a sales page draft—should I take this?
YES, DEFINITELY.
I had a copywriter write mine—should I take this?
You could—but if you paid a copywriter to work their magic, it's probably best you don't mess with it. :)